Hi, I’m Dennis Chepurnoy

Entrepreneur, Author, and Financial Mentor for Small Business Owners

I came to the United States when I was 28, with no connections, no business, and no real roadmap - just a burning desire to create something of my own. Like so many immigrants, I started from zero. And let me tell you, building a business from the ground up in a brand-new country teaches you a few things: how to be scrappy, how to be patient, and most importantly, how to keep going when the odds aren’t in your favor.

After earning my degree in accounting from business school, I didn’t want to just crunch numbers - I wanted to use them as tools to build real businesses. I dove headfirst into entrepreneurship, and along the way, I realized something: most small business owners don’t need more hustle. They need more clarity - especially when it comes to their finances.

That’s where I come in.

Today, I help small business owners like you make sense of your numbers, get control of your cash flow, and make smarter decisions based on real data - not gut feelings or guesswork. I’ve worked with hundreds of entrepreneurs across industries, and what I’ve seen over and over again is this: when you understand your metrics, you unlock the power to grow with confidence.

I write and teach the way I wish someone had done for me when I was starting out - simple, practical, and full of real-world examples. No fluff. No jargon. Just straight talk and actionable strategies that actually work.

If you’ve ever felt overwhelmed by your finances, confused by your numbers, or unsure how to take the next step in your business - I’ve been there. And I’d love to help you move forward with clarity and confidence.

Because at the end of the day, metrics aren’t just numbers. They’re the story of your business. And when you learn how to read that story, you become the author of your own success.